18 months • 10+ engineers across disciplines
College Athlete Fan Engagement Platform
Frontend Technical Lead
Led the complete transformation of a sports tech startup from a basic Webflow site to a scalable multi-tenant fan engagement ecosystem, delivering a 30-day relaunch under impossible timeline pressure, building community features that created sticky user engagement, and architecting a platform that scaled from 1 school to dozens nationwide with differentiated monetization per school.
Next.jsTypeScriptGraphQLTailwindMaterial UISSG/SSRAWSStrapiMicro-frontendsTurborepo
The Challenge
A sports tech startup needed to build a complete fan engagement platform from scratch with only 30 days until football season launch - requiring a full-scale technical solution to establish their market presence.
Complete platform needed from zero with no existing infrastructure
30-day deadline before critical football season launch
Complex multi-tenant architecture needed for different schools
Real-time fan engagement features required from day one
Scalable infrastructure needed to support rapid growth
Revenue model dependent on successful platform launch
Strategic Approach
I architected and built a comprehensive platform from the ground up, prioritizing speed-to-market while establishing foundations for long-term scalability and multi-school expansion.
Zero-to-One Platform Development
Built complete fan engagement ecosystem from scratch with modern architecture
Next.js with Static Site Generation for optimal performance and SEO
Multi-tenant architecture supporting different school branding from day one
Real-time forums and engagement features built from ground up
Performance-optimized build designed for content-heavy sports platforms
Strategic Technical Leadership
Led complete platform development while building team capabilities
Mentored team on modern React patterns and TypeScript best practices
Established development workflows supporting rapid iteration from scratch
Built comprehensive component library enabling consistent multi-school experiences
Implemented analytics and monitoring for data-driven platform optimization
Business Impact
Complete platform built in 30 days
Zero-to-One Success
1 school → multiple schools seamlessly
Scale Achievement
Full ecosystem with community and monetization
Platform Completeness
Enabled subscription tiers and gated content
Revenue Impact
Trusted for product direction beyond engineering
Strategic Partnership
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