18 months • Project team of 10+, led a frontend team of 3
College Athlete Fan Engagement Platform
Frontend Technical Lead
Rebuilt a sports tech startup's fan platform from a basic Webflow site into a multi-tenant Next.js platform in 30 days, ahead of football season. Added forums, leaderboards, and per-school subscriptions, then expanded it from one school to five on an architecture designed for 30+.
Next.jsTypeScriptGraphQLTailwindMaterial UISSG/SSRAWSStrapiMicro-frontendsTurborepo
The Challenge
A sports tech startup needed a fan engagement platform built from scratch, with 30 days until football season launch.
Replace an inadequate Webflow site that couldn't scale
30 days until football season launch
Multi-tenant architecture needed for separate school branding
Forums and real-time engagement features needed from day one
Infrastructure needed to support growth beyond one school
Subscription revenue depended on hitting the launch date
Strategic Approach
I built the platform from scratch, prioritizing the 30-day deadline first, then extended the architecture to support additional schools.
Platform Build
Built the fan engagement platform from scratch on Next.js
Next.js with static site generation for performance and SEO
Multi-tenant architecture supporting different school branding from day one
Real-time forums and engagement features built from scratch
Performance budget tuned for a content-heavy sports platform
Technical Leadership
Led platform development while mentoring the team building it
Mentored team on modern React patterns and TypeScript best practices
Set up development workflows for fast iteration under the deadline
Built a component library for consistent multi-school branding
Added analytics and monitoring to track usage after launch
Business Impact
1 school at launch, expanded to 5, architected for 30+
Scale
Forums, leaderboards, and a live news feed
Engagement Features
Subscription tiers and gated content at launch
Monetization
Led a frontend team of 3 within a project team of 10+
Team Scope
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